From Humble Beginnings to Becoming the Premier Destination for Luxury Home Design in Taos
The Pursuit of Perfection in Every Plank, Tile, & Design for Over Three Decades
For over thirty-five years, Dan’s Flooring has been dedicated to setting a new standard in home design with exceptional flooring, exquisite fireplaces, and luxury home elements that stand the test of time. From its humble beginnings as a small flooring shop to becoming a trusted leader in high-end home design, Dan's Flooring has remained steadfast in its pursuit of perfection. Every detail, whether in the grain of a hand-selected hardwood plank, the precision of an energy-efficient fireplace, or the craftsmanship behind a beautifully woven rug, reflects a commitment to quality, ingenuity, and unmatched design.
Dan and Christina Gonzales built their business on the foundations of integrity, expertise, and an unwavering passion for the finest materials. Dan and Christina recognized early on that homeowners not only want quality products but also want a seamless fusion of form, function, and individuality. This philosophy has driven Dan and Christina to curate a premium collection of flooring, window coverings, and home essentials that balance everlasting charm with architectural ingenuity. Their approach ensures that every space, whether a modern cutting-edge creation or a stately, traditional residence, is transformed with materials that remain beautiful for generations.
Innovating Home Design While Staying True to a Legacy of Excellence
With Jeremiah Gonzales joining the business over 15 years ago, Dan’s Flooring has continued to strengthen its legacy by embracing modern advancements while preserving traditional craftsmanship. The next generation brings fresh perspectives, ensuring Dan's Flooring remains at the forefront of luxury home innovation. Whether sourcing custom hardwood flooring, curating handwoven area rugs, or selecting architecturally inspired fireplaces, every decision has been guided by a passion for iconic style and forward-thinking design.
As trends evolve, so do the expectations of luxury homeowners, and Dan’s Flooring continues to rise to the challenge. By blending time-honored techniques with contemporary innovation, Dan's Flooring ensures that every flooring solution, fireplace, or home feature is timeless and cutting-edge. The collection at Dan's Flooring has expanded to include energy-efficient luxury fireplaces, eco-conscious flooring solutions, and high-end outdoor living features, catering to those who seek sustainability without compromising on beauty or performance.
A Tradition of Uncompromising Quality & Expertise, A Commitment to Unrivaled Customer Satisfaction
At the core of the success at Dan's Flooring is an approach that goes beyond transactions; it’s about building lasting relationships with clients who appreciate masterful craftsmanship, superior quality, and meticulous attention to detail. Whether guiding a client through the selection of a hand-finished hardwood floor, an architecturally striking fireplace, or custom window coverings, the team at Dan’s Flooring ensures that each decision is an investment in your home.
With this unwavering dedication to customer satisfaction, quality, and service, Dan’s Flooring has earned recognition as a leader in the home industry. Their numerous accolades, including multiple "Best of Taos" awards and recognition from the Taos Chamber of Commerce, reflect the trust and loyalty Dan's Flooring has built within the community.
From working on historic renovations such as the Taos Inn to providing flooring solutions for high-end residences, commercial spaces, and artistic retreats, Dan’s Flooring continues to shape the region’s most exceptional living environments. Its reputation for excellence extends beyond products. It's defined by their ability to enhance the beauty, functionality, and value of every space they touch.
As Dan’s Flooring & Luxury Home Emporium looks toward the future, its mission remains steadfast: To bring artistry, innovation, and unparalleled service to every home they transform. Whether crafting a modern sanctuary or preserving the elegance of a historic space, their team is dedicated to delivering exquisite, lasting results that reflect each client’s unique vision. With a foundation built on trust, expertise, and a passion for refined living, Dan’s Flooring continues to set the standard for luxury home design in Taos and beyond. For those seeking more than just flooring or home elements but rather a personalized, elevated design experience, Dan’s Flooring invites you to step into their showroom and discover the timeless beauty of inspired craftsmanship.